The WOW Effect

  • Opening Order $350 Wholesale
  • Re-Order $250 Wholesale

About the Brand

The WOW Effect Co. is a group of gift brands based on creativity and surprise.  WOW's designs are unconventionally charming and crafted to illicit laughter, joy, and comfort. Every object tells a story and has the potential to brighten its surrounding environment. Their collections play with the unexpected and put a smile on your face.  The WOW Effect has three brands all owned and designed in house. DOIY offers statement pieces for the home, EAT MY SOCKS offer unique socks shaped as unexpected food and icons, and ANOTHER ME offers experiences to improve your daily well-being.

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Bestseller
Picture of DOIY, Vase, XS, Butter

DOIY, Vase, XS, Butter

$6.95
Min: 6
Wholesale Price
The WOW Effect
Small but powerful. This butter-shaped mini vase is perfect for dried florals or as a shelf statement piece.
Sale
Picture of DOIY, Vase, XS, Sweetie

DOIY, Vase, XS, Sweetie

$3.50
Min: 6
Wholesale Price
The WOW Effect
Topped with charm and swirled to perfection, this mini vase is the sweetest touch for your shelf or desk. Petite but full of personality, it’s a delicious decor moment for spaces that crave color, curves, and playful design.
Picture of DOIY, Vase, S, Dolce Vita

DOIY, Vase, S, Dolce Vita

$13.00
Min: 4
Wholesale Price
The WOW Effect
Bring the pasta party to your flowers with this fusilli-shaped vase. A well designed centerpiece for playful homes.
Picture of DOIY, Vase, M, Funfair

DOIY, Vase, M, Funfair

$17.50
Min: 4
Wholesale Price
The WOW Effect
A dopamine decor dream. This Funfair vase delivers bold color and circus vibes for fearless decorators.
Picture of DOIY, Vase, L, Bobby, Black

DOIY, Vase, L, Bobby, Black

$19.55
Min: 4
Wholesale Price
The WOW Effect
Meet Bobby, a bold black vase with sculptural lines and serious presence. This large-format piece brings balance and statement energy to any space. Made for minimalists with a twist.
Picture of DOIY, Bookend, Love, Red

DOIY, Bookend, Love, Red

$17.50
Min: 4
Wholesale Price
The WOW Effect
Bring a little romance to your shelf with these bold red LOVE bookends. Sculptural and statement-making, they’re perfect for creatives who like their books with a side of meaning.
Bestseller
Picture of DOIY, Trinket Tray, S, Dolce Vita, Tomato

DOIY, Trinket Tray, S, Dolce Vita, Tomato

$6.20
Min: 6
Wholesale Price
The WOW Effect
A juicy little treasure tray shaped like a ripe tomato, ready to add Italian flair to your decor. Whether it’s holding rings, earrings or love notes, this piece delivers major dopamine vibes for design-obsessed spaces.
Bestseller
Picture of DOIY, Trinket Tray, S, Butter

DOIY, Trinket Tray, S, Butter

$6.20
Min: 6
Wholesale Price
The WOW Effect
Add a little flavor to your shelf with this butter-shaped trinket tray that’s small in size but big on personality. Made for your rings, keys or little things, it’s the ultimate playful pop for your nightstand, vanity, or desk. A dopamine decor must for design lovers who like their essentials a little extra.
Picture of DOIY, Storage Box, Funfair

DOIY, Storage Box, Funfair

$11.30
Min: 4
Wholesale Price
The WOW Effect
Turn clutter into color with this circus tent-inspired storage box. It’s a funfair in a box for maximalist organizers.
Picture of DOIY, Photo Frame, Butter

DOIY, Photo Frame, Butter

$11.10
Min: 6
Wholesale Price
The WOW Effect
Frame your memories in golden style. This butter stick-inspired photo frame is quirky, fun, and full of personality.
Bestseller
Picture of DOIY, Salt & Pepper, Olivia

DOIY, Salt & Pepper, Olivia

$9.55
Min: 6
Wholesale Price
The WOW Effect
These olive-shaped shakers serve Mediterranean charm on demand. A stylish upgrade for every table.
Picture of DOIY, Salt & Pepper, Funfair

DOIY, Salt & Pepper, Funfair

$9.55
Min: 6
Wholesale Price
The WOW Effect
Step right up to a more colorful kitchen. This Funfair salt & pepper set turns your table into a playground of color, perfect for dopamine decor lovers and joyful dinners.
Bestseller
Picture of DOIY, 3D Candle, S, Butter

DOIY, 3D Candle, S, Butter

$6.50
Min: 6
Wholesale Price
The WOW Effect
Soft, smooth, and styled like a stick of butter, this candle is the ultimate cozy-meets-quirky home accessory.
Picture of DOIY, 3D Mug, Butter

DOIY, 3D Mug, Butter

$11.10
Min: 6
Wholesale Price
The WOW Effect
Start your mornings with a spread of joy. This butter-shaped mug adds whimsy to your routine and a bold twist to any breakfast table or workspace.
Picture of DOIY, Bottle Stopper, Funfair

DOIY, Bottle Stopper, Funfair

$6.50
Min: 6
Wholesale Price
The WOW Effect
Seal your bottle with a splash of carnival color. This Funfair-inspired stopper brings playful energy to your bar cart — made for creatives who love dopamine moments and unexpected details.
Picture of DOIY, Bottle Stopper, Olivia

DOIY, Bottle Stopper, Olivia

$6.50
Min: 6
Wholesale Price
The WOW Effect
Top off your wine with a pop of Mediterranean charm. This olive-shaped bottle stopper is equal parts fun and functional — a must-have for design-forward hosts.
Picture of DOIY, Bottle Opener, S, Butter

DOIY, Bottle Opener, S, Butter

$11.00
Min: 6
Wholesale Price
The WOW Effect
Open up in style with this butter stick-shaped bottle opener. It’s cheeky, unexpected, and a total conversation starter for your bar cart or kitchen.
Picture of DOIY, Trivet, Snake, Pink

DOIY, Trivet, Snake, Pink

$11.70
Min: 4
Wholesale Price
The WOW Effect
Protect your surfaces with a serpentine twist. This green snake trivet is bold, fun, and totally unexpected.
Picture of DOIY, Trivet, Snake, Green

DOIY, Trivet, Snake, Green

$11.70
Min: 4
Wholesale Price
The WOW Effect
Protect your surfaces with a serpentine twist. This green snake trivet is bold, fun, and totally unexpected.
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