The WOW Effect

  • Opening Order $350 Wholesale
  • Re-Order $250 Wholesale

About the Brand

The WOW Effect Co. is a group of gift brands based on creativity and surprise.  WOW's designs are unconventionally charming and crafted to illicit laughter, joy, and comfort. Every object tells a story and has the potential to brighten its surrounding environment. Their collections play with the unexpected and put a smile on your face.  The WOW Effect has three brands all owned and designed in house. DOIY offers statement pieces for the home, EAT MY SOCKS offer unique socks shaped as unexpected food and icons, and ANOTHER ME offers experiences to improve your daily well-being.

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Sale
Picture of DOIY, Jar&Glass, Sweetie

DOIY, Jar&Glass, Sweetie

$7.50
Min: 6
Wholesale Price
The WOW Effect
Add a sprinkle of charm to your kitchen with the Sweetie Jar & Glass. Perfect for storage or serving, this delightful duo combines practicality with playful design.
Picture of DOIY, Jar&Glass, Bloom

DOIY, Jar&Glass, Bloom

$15.00
Min: 6
Wholesale Price
The WOW Effect
Celebrate nature in your kitchen with the Bloom Jar & Glass. A vibrant floral design that combines functionality and beauty.
Picture of DOIY, Jar&Glass, Good Morning

DOIY, Jar&Glass, Good Morning

$15.00
Min: 6
Wholesale Price
The WOW Effect
Elevate your mornings with the Good Morning Jar & Glass. A stylish set inspired by breakfast classics, perfect for storing and serving.
Picture of DOIY, Bottle Stopper, Bloom

DOIY, Bottle Stopper, Bloom

$6.50
Min: 6
Wholesale Price
The WOW Effect
Seal your favorite drinks in style with the Bloom Bottle Stopper. A chic and floral-inspired design that adds a touch of elegance.
Sale
Picture of DOIY, Set of 2 Tea Towels, Sweetie

DOIY, Set of 2 Tea Towels, Sweetie

$3.45
Min: 6
Wholesale Price
The WOW Effect
Add a touch of sweetness to your kitchen with the Sweetie Tea Towels. Perfect for brightening up your daily routines with playful charm.
Bestseller
Picture of EMS, Socks, Adults, Soda, Lime

EMS, Socks, Adults, Soda, Lime

$7.50
Min: 6
Wholesale Price
The WOW Effect
Fizzy, fun, and citrus-fresh. These lime socks are a pop of joy. Unisex - One size fits most - Size 36-45.
Bestseller
Picture of EMS, Socks, Adults, Instant Ramen, Chicken

EMS, Socks, Adults, Instant Ramen, Chicken

$7.50
Min: 6
Wholesale Price
The WOW Effect
Cozy up like it’s noodle night. These chicken ramen socks are a warm bowl of flavor for your feet. Quirky, cozy, and slurp-worthy, they’re a must for foodies and fans of unique socks with flavor. Unisex - One size fits most - Size 36-45.
Picture of EMS, Socks, Adults, Instant Ramen, Chili

EMS, Socks, Adults, Instant Ramen, Chili

$7.50
Min: 6
Wholesale Price
The WOW Effect
Feeling spicy? These chili ramen socks bring the heat with every step. Add some sizzle to your sock drawer. A hot pick for bold personalities and fun-loving feet. Unisex - One size fits most - Size 36-45.
Bestseller
Picture of EMS, Socks, Adults, Flat, Butter

EMS, Socks, Adults, Flat, Butter

$5.20
Min: 6
Wholesale Price
The WOW Effect
Bright, buttery, and full of feel-good vibes — these socks remind you to spread kindness (and butter). With “Spread Butter, Spread Joy” on the sole, they’re made to uplift and delight. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Butterfly

EMS, Socks, Adults, Flat, Butterfly

$5.20
Min: 6
Wholesale Price
The WOW Effect
Float into your goals with these dreamy butterfly socks. Featuring soft pastel wings and an inspiring sole message — “Let Your Dreams Be Your Wings.” Flat-packed and full of feel-good vibes. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Cake

EMS, Socks, Adults, Flat, Cake

$5.20
Min: 6
Wholesale Price
The WOW Effect
Treat yourself to the sweetest chill with these heart-shaped cake socks. Featuring “Eat Cake and Relax” on the sole, they’re flat-packed for gifting and made for cozy, carefree vibes. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Cat

EMS, Socks, Adults, Flat, Cat

$5.20
Min: 6
Wholesale Price
The WOW Effect
Bold, sassy, and feline-approved — these cat socks are all about that attitude. Featuring “Cattitude Is Everything” on the sole, they’re flat-packed and full of purr-sonality. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Cherry

EMS, Socks, Adults, Flat, Cherry

$5.20
Min: 6
Wholesale Price
The WOW Effect
Sweet, playful, and full of love — these smiley cherry socks say it loud with “I love you cherry much” printed on the sole. Flat-packed, gift-ready, and selfie-approved. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Chili

EMS, Socks, Adults, Flat, Chili

$5.20
Min: 6
Wholesale Price
The WOW Effect
Spice up your style with these chili-print socks that shout “Hot Stuff” from the sole. Flat-packed for gifting, perfect for selfies, and designed to turn up the heat on any outfit. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Ciao

EMS, Socks, Adults, Flat, Ciao

$5.20
Min: 6
Wholesale Price
The WOW Effect
Say it with your soles — these bold “Ciao” socks feature a surprise message underneath: “Out of Office.” Flat-packed, unapologetic, and perfect for auto-reply vibes and vacation mode selfies. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Cloud

EMS, Socks, Adults, Flat, Cloud

$5.20
Min: 6
Wholesale Price
The WOW Effect
Float through your day in soft, dreamy style. These sky-blue socks feature happy clouds and the uplifting phrase “Feet in the Clouds” on the sole. Flat-packed, feel-good, and selfie-ready. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Daisy

EMS, Socks, Adults, Flat, Daisy

$5.20
Min: 6
Wholesale Price
The WOW Effect
Bring the sunshine wherever you go with these smiley daisy socks. Featuring the cheerful message “Daisy Days, Happy Days” on the sole, they’re flat-packed and full of feel-good energy. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Easily Distracted

EMS, Socks, Adults, Flat, Easily Distracted

$5.20
Min: 6
Wholesale Price
The WOW Effect
For those who can’t stay focused — and don’t want to. These bright green socks feature a rebellious hot dog trying to escape and a sole message that says it all: “Easily Distracted.” Flat-packed, perfect for gifting or showing off in selfies. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Good Luck

EMS, Socks, Adults, Flat, Good Luck

$5.20
Min: 6
Wholesale Price
The WOW Effect
Stacked with all the lucky charms—rabbits, cherries, and 8-balls—these lavender socks deliver the ultimate wish: “Good Luck Babe.” Flat-packed, bold, and ready to turn the odds in your favor. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Hot to go

EMS, Socks, Adults, Flat, Hot to go

$5.20
Min: 6
Wholesale Price
The WOW Effect
Wrapped in hotdogs, corn and pretzels — these white socks serve the message loud and clear: “Good Food Good Mood.” Flat-packed, bold, and made to boost every step with flavor. Unisex - One size fits most - Size EU 36-45 (US 5-11)
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