The WOW Effect

  • Opening Order $350 Wholesale
  • Re-Order $250 Wholesale

About the Brand

The WOW Effect Co. is a group of gift brands based on creativity and surprise.  WOW's designs are unconventionally charming and crafted to illicit laughter, joy, and comfort. Every object tells a story and has the potential to brighten its surrounding environment. Their collections play with the unexpected and put a smile on your face.  The WOW Effect has three brands all owned and designed in house. DOIY offers statement pieces for the home, EAT MY SOCKS offer unique socks shaped as unexpected food and icons, and ANOTHER ME offers experiences to improve your daily well-being.

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Picture of EMS, Socks, Adults, Flat, Love

EMS, Socks, Adults, Flat, Love

$5.20
Min: 6
Wholesale Price
The WOW Effect
Wrapped in hearts and positivity — these socks spread the message loud and clear: “More Self Love.” Flat-packed, bold, and made to uplift every step. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Olive

EMS, Socks, Adults, Flat, Olive

$5.20
Min: 6
Wholesale Price
The WOW Effect
Bold and briny with a big heart — these olive socks are love at first step. Featuring “Olive You” on the sole, they’re flat-packed and perfect for gifting someone special. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Pickles

EMS, Socks, Adults, Flat, Pickles

$5.20
Min: 6
Wholesale Price
The WOW Effect
Stacked with pickles and packed with personality — these socks come with “Dill With It” on the sole, perfect for spreading sass, taking selfies, or gifting with a twist. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Pigeon

EMS, Socks, Adults, Flat, Pigeon

$5.20
Min: 6
Wholesale Price
The WOW Effect
Urban vibes meet cheeky attitude — these pigeon socks are for those who strut their stuff with confidence. Flat-packed, giftable, and stamped with “Too Coo For You” underneath. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Trash

EMS, Socks, Adults, Flat, Trash

$5.20
Min: 6
Wholesale Price
The WOW Effect
Recycling vibes with a side of sass — these fun socks feature apple cores, banana peels, and the bold sole message “Don’t Be Trashy.” Flat-packed and cheeky. Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Adults, Flat, Tulip

EMS, Socks, Adults, Flat, Tulip

$5.20
Min: 6
Wholesale Price
The WOW Effect
Brighten your steps with blooming tulips and a gentle reminder: growth takes rain. These flat-packed socks feature a floral design and the uplifting phrase “Tulips Can’t Bloom Without Rain.” Unisex - One size fits most - Size EU 36-45 (US 5-11)
Picture of EMS, Socks, Kids, Bon Croissant

EMS, Socks, Kids, Bon Croissant

$6.20
Min: 6
Wholesale Price
The WOW Effect
Flaky fashion for little feet. These buttery croissant socks are the cutest part of breakfast. Unisex - Fits ages 5-10 years old- Size 28-35.
Picture of EMS, Socks, Kids, Juice, Apple

EMS, Socks, Kids, Juice, Apple

$6.20
Min: 6
Wholesale Price
The WOW Effect
Sip on some fun with Apple Juice Socks! Bursting with fruity charm, these playful socks are shaped like a juice box and packed with comfort for your little one’s daily adventures. Unisex - Fits ages 5-10 years old- Size 28-35.
Picture of EMS, Socks, Kids, Juice, Orange

EMS, Socks, Kids, Juice, Orange

$6.20
Min: 6
Wholesale Price
The WOW Effect
Nutritional and bright. These orange socks bring vitamin C-level cuteness to playtime. Unisex - Fits ages 5-10 years old- Size 28-35.
Picture of EMS, Socks, Kids, Candy Apple

EMS, Socks, Kids, Candy Apple

$6.20
Min: 6
Wholesale Price
The WOW Effect
Red, shiny, and ready to roll. These candy apple socks are a treat for tiny toes. Unisex - Fits ages 5-10 years old- Size 28-35.
Picture of EMS, Socks, Kids, Yummy Cone

EMS, Socks, Kids, Yummy Cone

$6.20
Min: 6
Wholesale Price
The WOW Effect
One scoop or two? These ice cream cone socks are the sweetest treat for kids. Unisex - Fits ages 5-10 years old- Size 28-35.
Picture of EMS, Display, Grid

EMS, Display, Grid

$100.00
Min: 1
Wholesale Price
The WOW Effect
Promotional display. Free for over $540 Eat My Socks Order. Suitable for approx. 108 units (18 casepacks).
Picture of EMS, Accessories, Hair Claws, Strawberry

EMS, Accessories, Hair Claws, Strawberry

$8.20
Min: 4
Wholesale Price
The WOW Effect
Berry sweet, barely serious. This strawberry hairclaw is a juicy little detail that makes any hairstyle pop with flavor. Think dopamine dressing for your hair. Add it to your collection of fruity accessories, or give it as a sweet surprise to your bestie.
Picture of EMS, Accessories, Hair Claws, Rose

EMS, Accessories, Hair Claws, Rose

$8.20
Min: 4
Wholesale Price
The WOW Effect
Romance meets retro. This delicate rose hairclaw blooms in your hair, turning every day into a love story. A soft statement for those who love slow fashion, cottagecore, or a touch of poetic drama. Add love to your look—no bouquet required.
Picture of EMS, Accessories, Hair Claws, Pretzel

EMS, Accessories, Hair Claws, Pretzel

$8.20
Min: 4
Wholesale Price
The WOW Effect
Twist it like a snack queen. This pretzel-shaped hairclaw clip is salty, stylish, and ready to spice up your top knot or messy bun. This snack-inspired claw is the it accessory for foodies, fashionistas, and anyone who knows accessories should be fun. The perfect quirky gift idea? Check.
Bestseller
Picture of EMS, Accessories, Hair Claws, Cloud

EMS, Accessories, Hair Claws, Cloud

$8.20
Min: 4
Wholesale Price
The WOW Effect
Turn your hair into a daydream. This fluffy cloud hairclaw clip adds a touch of sky-high style to your everyday look. Light, airy, and cute AF. A must-have hair accessory for bold girls and gift givers.
Picture of EMS, Accessories, Hair Claws, Heart, Dots

EMS, Accessories, Hair Claws, Heart, Dots

$8.20
Min: 4
Wholesale Price
The WOW Effect
Love is in the (h)air. Covered in playful polka dots, this heart-shaped hairclaw is here to steal hearts and hold hairstyles. Perfect for fashion lovers and trendsetters.
Picture of EMS, Accessories, Hair Claws, Heart, Multicolor

EMS, Accessories, Hair Claws, Heart, Multicolor

$8.20
Min: 4
Wholesale Price
The WOW Effect
One clip, all the feels. Bursting with color and shaped like a heart, this bold hairclaw is your go-to for fun, flirty, fabulous hair days. For those who like their looks bold, sweet, and a little extra.
Picture of EMS, Accessories, Hair Claws, Gummy Bear, Yellow

EMS, Accessories, Hair Claws, Gummy Bear, Yellow

$8.20
Min: 4
Wholesale Price
The WOW Effect
Warning: this clip may cause extreme cravings. Shaped like your favorite chewy treat, this yellow gummy bear hairclaw brings instant sweetness to your hair game. A cute and original gift idea for birthdays or just because.
Picture of EMS, Accessories, Hair Claws, Ramen

EMS, Accessories, Hair Claws, Ramen

$8.20
Min: 4
Wholesale Price
The WOW Effect
Noodles for your noodles? This ramen-inspired claw is the ultimate comfort food for your head. Bold, quirky, and too delicious to ignore. A must-have for anyone craving viral hair accessories with personality.
Picture of EMS, Accessories, Hair Claws, Cake

EMS, Accessories, Hair Claws, Cake

$8.20
Min: 4
Wholesale Price
The WOW Effect
Slice up your style. This cake-shaped hair clip adds a layer of fun to your daily ‘do—because who said accessories can’t be dessert? Ideal for birthdays, sweet tooths, and lovers of all things kitsch. Because who said your hair can’t look tasty?
Picture of EMS, Accessories, Scarves, Olive

EMS, Accessories, Scarves, Olive

$14.25
Min: 4
Wholesale Price
The WOW Effect
Savory style alert. This olive-shaped scarf is a briny beauty that turns every outfit into a Mediterranean mood. Perfect for fans of dopamine dressing, unique gifts, or bold accessories that spark conversation.
Picture of DOIY, Vase, XS, Olivia

DOIY, Vase, XS, Olivia

$6.95
Min: 6
Wholesale Price
The WOW Effect
This small olive vase is a color-pop dream for your shelf or table. Small in size, big on design.
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